1. Understand

    Learn about the company, its goals and its products

    • Interviews
    • Competition analysis
    • Surveys
  2. Define

    Achieve a common understanding with the stakeholders

    • Present the results of research
    • Look for unclear requisites or overlapping features
    • Alert of low ROI requisites
  3. Propose

    Create a solution that aligns user needs and business goals

    • Feature conception
    • Workflows
    • Copywriting
    • Sketching/wireframing
    • HTML+CSS prototypes (responsive, accesible, etc)
  4. Test

    Find out what succeeded and what went wrong

    • Test
    • Tweak
    • Test