Process

1. Understand

   Learn about the company, its goals and its products

   • Interviews
   • Competition analysis
   • Surveys

2. Define

   Achieve a common understanding with the stakeholders

   • Present the results of research
   • Look for unclear requisites or overlapping features
   • Alert of low ROI requisites

3. Propose

   Create a solution that aligns user needs and business goals

   • Feature conception
   • Workflows
   • Copywriting
   • Sketching/wireframing
   • HTML+CSS prototypes (responsive, accesible, etc)

4. Test

   Find out what succeeded and what went wrong

   • Test
   • Tweak
   • Test